It was suggested that a brand is a persons gut feeling about a product, service or organization..
Understanding this, my interpretation of a successful brand is something that similarly feels right to you and that you feel suits your personality and characteristics, and you feel comfortable in trusting in and consuming depending on the product or service..
It may be styling that suits your current or desired style, or a reputation of quality and high performance that you feel suits your standards and needs at your level or the level you strive for..
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